The SodaStream plant in the West Bank has been targetted for boycott by the BDS (Boycott, DIvest, and Sanction) Movement. What boycott advocates fail to point out is that the SodaStream plant employs a substantial number of local Palestinians. They too, have a right to earn a living, and a right to be heard. View the video below and see that the boycott versus investment debate is not as simple as sometimes depicted.